Service
Creative Direction and campaign concepts
Concept and visual direction for a campaign — for when you have the product and the goal, but not the idea yet. Then we produce it.
Ideas developed with clients
The ingredient as the setHoney shaped into forms that hold the bottle.
Gisou · Held in honey
Surface to surfaceClutches set beside animals whose scales, feathers and skin answer the inlay.
SADAF · Mother of pearl
Jewellery at the tableRings and stones in coffee and ice cream instead of on a display pad.
Coffee and diamonds
One paletteThe bottle and its scene share pink, green and clear water.
Lotus
How it works
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You tell us the product and the goal
What the campaign has to do, where it will run, and any references you like.
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Call
We talk through the goal and agree what the concept should cover.
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Scope in writing
What the concept covers and what will be made from it are confirmed in writing.
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Concept, then production
We develop the idea and make it — as AI photography, AI video or VFX.
Questions about creative direction
We already have a concept. Is this for us?
No — with a concept or a reference in hand, go straight to production: see the services. Creative direction is for when the idea is still open.
What does the concept include?
The idea, and a visual direction for it: the scenes, the light, the palette, the people in the frame.
How is concept work priced?
Individually, once we have discussed the task: what the campaign has to do and how much of it is still open. Come with a finished brief, a reference, or the product and the task.
Tell us what the campaign is for.
The product and the goal are enough. The idea can come from us.
What to send
- A link to the product
- What the campaign has to do
- Where it will run
- References, if you have them