Fine jewellery AI Photography Jewellery
Coffee and diamonds
Fine jewellery we set into coffee and ice cream for a jewellery brand.
The idea
Taken off the velvet and put on the table: the stones are seen against coffee and ice cream instead of a display pad.
The brief
A jewellery brand needed campaign photographs for fine jewellery that would take the pieces off the velvet pad — and put them somewhere a person looks twice.
How it was made
Developed with the client: the jewellery is taken to the table. Rings drop into coffee and sit in scoops of ice cream, a bracelet lies across a sorbet — the stones are seen against things everyone knows the scale of. Made with AI from the pieces, as photographs and one short film.
The result
A campaign series and a film — rings, pendants and bracelets at the table — for the collection's advertising and social.
- Our role
- Concept, with the client
- AI Photography
- AI Models
- AI Video
The series
Fine jewellery, off the velvet.
A few lines are enough. We reply within 1–2 working days; the next step is a call, and the scope is confirmed in writing before work starts. Rights and confidentiality are discussed then, before any material changes hands.
