Lakeside
A fashion editorial set at a lakeside villa: one olive knit dress, ten frames.
The idea
One dress through one place. The series moves the way an editorial does, and the dress holds in every frame.
The brief
A fashion brand needed an editorial for one dress — a series that moves the way an editorial does, in one place, with the dress holding in every frame.
How it was made
One dress through one place: a lakeside villa — the terrace, the chessboard, the fountain, the evening wall. Made with AI from the dress; the model, the light and the location are built around it, and the olive knit reads the same in every frame.
The result
A ten-frame editorial for the dress — a campaign or a lookbook from one garment, without a location or a crew.
- Our role
- AI Photography
- AI Models
The series
One dress, a whole editorial.
A few lines are enough. We reply within 1–2 working days; the next step is a call, and the scope is confirmed in writing before work starts. Rights and confidentiality are discussed then, before any material changes hands.
