AI Photography FashionE-commerce
From the hanger
Three garments a fashion brand sent us as ordinary photographs, made into studio, on-model and lifestyle images.
The idea
The garment leads: each set is built around what the supplied photograph shows — the stripe, the ruffle, the lace-up back.
The brief
A fashion brand sent three garments as ordinary photographs — on a hanger, on a dress form, against a wall — and needed the images a shop and a lookbook need: on a clean background, on model and in a scene.
How it was made
Each garment was built up from the photograph it arrived as: the stripe, the ruffle and the lace-up back are the ones in the supplied picture. From it we made the studio image for the product page, the model in full length and in detail, a lifestyle frame — and, for one garment, a film.
The result
Studio, on-model and lifestyle images for every garment, and a film of the pink top — the full set for a product page, a collection page and a campaign, without a shoot. Each garment is shown as supplied beside the results, so the distance between them can be judged.
Each garment is shown as supplied, then in the images we made.
- Our role
- AI Photography
- AI Models
- AI Video
Mint stripe shirt
Pink stripe top
Embroidered blouse
Garments on a hanger? We make the campaign.
A few lines are enough. We reply within 1–2 working days; the next step is a call, and the scope is confirmed in writing before work starts. Rights and confidentiality are discussed then, before any material changes hands.
