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VFX Consumer brands

OPPO — Daylight and dark

Two advertising films for a new OPPO phone — one at the scale of a city in full daylight, one in a dark room at the scale of a hand.

The idea

One film opens the ground in full daylight. The other changes nothing but the phone in the hand.

The brief

Advertising films for a new flagship phone: the product had to feel larger than a product shot — one film at the scale of a city, one at the scale of a hand.

How it was made

We filmed the scenes ourselves and placed the effects into the footage. In the park, the lawn opens onto the city seen from above; in the dark room nothing changes but the phone in the hand. Each film is held to one idea, so the product stays the subject.

The result

Two vertical advertising films for the new phone — the scale of a city in daylight, the scale of a hand in the dark — in the format of social.

Our role
VFX
The park
The desk

A device launch that needs scale?

A few lines are enough. We reply within 1–2 working days; the next step is a call, and the scope is confirmed in writing before work starts. Rights and confidentiality are discussed then, before any material changes hands.