Start a project

VFX Consumer brands

EA Sports FC 26 — The button

A film with a creator for EA Sports FC 26 — one button press, and the pitch he is standing on becomes the one inside the game.

The idea

The way into the game is the game itself: the cover rises out of the pitch, and the camera goes through it.

The brief

A film with a creator for EA Sports FC 26: one button press, and the pitch he is standing on has to become the pitch inside the game.

How it was made

The way into the game is the game itself: the cover rises out of the pitch and the camera goes through it. The effect was placed into live footage of the creator and matched to his movement and to the light on the pitch, so the real pitch, the press and the game read as one shot.

The result

A vertical film in which the real pitch, the press and the game are one continuous take — made to be watched on a phone.

Our role
VFX

A launch made with a creator?

A few lines are enough. We reply within 1–2 working days; the next step is a call, and the scope is confirmed in writing before work starts. Rights and confidentiality are discussed then, before any material changes hands.